EWG Verified

The Environmental Working Group has developed a new verified seal to identify which products gain their stamp of approval.



EWG’s criteria are based on a variety of health standards:

Products must score a “green” in EWG’s Skin Deep® database.
Products cannot contain any ingredients on EWG’s “Unacceptable” list, meaning ingredients with health, ecotoxicity and/or contamination concerns.
Products cannot contain any ingredients on EWG’s “Restricted” list, which do not meet the restriction set by authoritative bodies and industry institutions.
Products must follow standard ingredient naming guidelines.
Products must fully disclose all ingredients on the label, including ingredients used in fragrance.
Product manufacturers must develop and follow current good manufacturing practices.
Products must follow the European Union’s requirements for labeling fragrance allergens.
Products must follow the European Union’s labeling guidelines for nanomaterials used in cosmetics.
Product labels must indicate an expiration date or a “period of time after opening.”

Companies with products bearing the EWG VERIFIED™ mark must:

Commit to submitting all reports of product problems or serious adverse events to the U.S. Food and Drug Administration and to EWG.
Agree that EWG has the right to perform random product testing to ensure that all products meet the provisions outlined in EWG’s Criteria.
Understand that EWG’s Skin Deep® is dynamic and that the scoring system may change. They must understand that EWG’s “Unacceptable” and “Restricted” lists will be reviewed annually and updated as needed, with a phase-in period to allow companies to comply with updates to maintain usage of the EWG VERIFIED™ mark.


Find out more on the EWG Website or you can download the complete list of criteria.


Shell and Shine

Creative machine, critter lover, pun enthusiast, perpetual student, aesthetic organizer and champion of skin.

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